Aiming to provide the best in class products to its consumers, Whirlpool India, subsidiary of Whirlpool Corporation, unveiled its new range of ‘Purafresh’ Reverse Osmosis Water Purifiers.

Equipped with Whirlpool’s patented '6th Sense' technology, the new ‘Purafresh’ water purifier claims to be the only Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA WQA). Purafresh RO range is the only RO water purifier range in India to get this gold seal.

Priced between Rs 14, 450 – Rs 22,950, Purafresh is available in three models – Purafresh Platinum, Purafresh Elite and Purafresh Deluxe.

The high end Purafresh platinum model, Whirlpool claims, is India’s first and Only Direct Flow RO with no storage tank enabling immediate consumption of freshly purified water with 72 ltrs per hour capacity (Normal RO products have 8-10 ltrs per hour capacity). It has an advanced 5-stage purification process and also boasts a first–of–its–kind electronic interface with a ‘Filter change indicator’, which alerts the consumer on the need to change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no water on tap indication, self cleaning mode indication, and water extraction indication makes it the most advanced and best in class product.

Purafresh Deluxe and Elite models deliver the promise of ‘pure and fresh water through its 6-stage purification process and unique ‘silver ceramic cartridge’ in the tank which prevents growth of any microbes in post-purified water. The air-tight storage tank further prevents entry of any contaminants post purification.