Samsung Telecommunications India (STI), one of the major players in the Indian mobile market, today, announced the launch of its full touch screen, ultra-slim lifestyle segment mobile phone – the Samsung Touchwiz F480, for the Indian market.

The Samsung Touchwiz F480 has innovative features like customisable drag-and-drop, 5-megapixel, and an auto focus-LED flash camera.

The Touchwiz F480 is being launched coinciding with the Olympic Games 2008 and the entire communication campaign for this phone is centered around the Olympics. Announcing the launch of this new phone , states Sunil Dutt, Country Head, Samsung Telecommunications India. "Given the growing consumer interest in touch screen phones, the Samsung Touchwiz offers a brilliant full touch navigation experience ; widgets with 'drag and drop' technology and user interface which makes the experience of using the phone highly interactive and easy," he adds.

The innovative, quick and simple drag-and-drop technology of the Samsung Touchwiz F480 allows widgets to be selected from the left panel of the screen and dropped anywhere on the home screen. Since the widgets comprise widely used applications like clock, calendar, alarms, music Player, FM, games and profiles, this practically equips the users to set hotkeys on the touch menu for all these functions as per their will.

"We believe that the Samsung Touchwiz with its sleek styling, advanced functionality and its engaging user interface is the perfect answer for consumers going in for touch screen phones," states Mr Dutt.

The Samsung Touchwhiz F480 is compatible with GPRS, EDGE, 3G, HSDPA (7.2mbps) networks and functions on GSM 900/1800/1900, and WCDMA 2100 bands. In terms of storage, the phone is equipped with 240 MB of internal memory, which can be expanded up to 8GB via the microSD memory card slot.

Users can enjoy super-fast Internet access through the 7.2 Mbps High Speed Downlink Packet Access (HSDPA) browser and share images or video taken with the phone. With 7.2 Mpbs HSDPA, users can also download songs at a faster speed, as compared to average 3G networks.

Other usage features include an integrated FM radio, multi-format video playback (MPEG4, H.263, H.264, WMV, Real), and also MPEG4 video recording and editing functions. Media playback and user interfacing can be enjoyed on a large 2.8-inch TFT LCD (240x320) display screen.

The Samsung Touchwiz F480 is priced at Rs 20,990.