Creative today announced the Creative ZEN X-Fi digital media player for music, video and photos. The player features the Xtreme Fidelity X-Fi audio technology.

The Creative ZEN X-Fi is equipped with the X-Fi Crystalizer, a Creative audio technology that is aimed at improving music quality during playback. It does this by restoring the highs and lows that were lost during ripping to MP3, WMA or AAC formats.

According to Creative, users will be able to experience music with the sound quality of the original recordings. The player comes with a set of EP-830 in-ear earphones, and also has an in-built speaker.

The ZEN X-Fi supports many video file formats including WMV, AVI, MJPEG, MPEG4-SP, DivX 4 and 5 and XviD.

“We’re very excited to achieve this breakthrough of adding our X-Fi audio technology to a ZEN player, setting the highest standard in audio quality for portable music players,” said Leonard Yap, Associate Marketing Manager for India, Creative Labs Asia. “Some of the top recording artists in the music industry are very outspoken about the poor quality of digital music. We addressed the issue of the poor quality of digital music by inventing X-Fi technology, which restores the quality of music that is lost during the digital ripping process, and now for the first time ever we’ve been able to implement this technology in a ZEN.”

It comes with a 2.5-inch TFT display with 16.7 million colours, and an in-built FM radio with 32 presets and microphone for voice recording. The Creative ZEN X-Fi (8GB) is priced at Rs 13,599.