Lamba Electronics was conceived in 1997 by Dheeraj Lamba, with the sole aim of "providing good products with good service at good prices."

Lamba Electronics deals in a wide range of consumer durables and electronic products- namely, televisions, refrigerators, washing machines, microwaves, air conditioners, coolers & other home appliances- of notable brands such as LG, Samsung, Sony, Godrej ,Whirlpool, IFB, Siemens, Onida, Voltas, Haier, Kelvinator and Philips. It's situated in the prime, hyper-competitive Kalkaji Market. Even though it doesn't boast of a big store-size, Lamba electronics receives a footfall of at least sixty to seventy consumers everyday.

It has 10 salesmen- who posses excellent knowledge of products and services- in its staff. They help fulfill the company's aim by providing the customers, the best products at best prices. Lamba Electronics regularly comes up with 'best discount offers', 'zero interest schemes', 'EMI schemes' and various 'combo deal' offers, to stay competitive. It has a loyal and very satisfied customer base that gives it repeat business and, more importantly, helps spread good word-of-mouth for it.