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Sumaria Sales

A multi-branded store catering to all your electronic needs

Team CI | Oct 05, 2007

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Sumaria Sales
Consumer Electronics and Durable Store

L J Road, Opp. Victoria school, Mahim, Mumbai 400016.

Contact: Sharman Shah
Tel: 24308521

Other Outlets :
Charni Road: 23808123
Vashi: 27669952,
Thane (W): 25366455
Website : www.sumaria.co.in

Sumaria Sales was founded by Prem Shah in 1967, when the consumer durable retailing industry was still finding its footing. The first store was a mere 350 sq ft shop at Shivaji Park, Dadar. Thirty-five years later, in 2001, the second outlet was opened in Chembur. And since, they haven't looked back. Within seven years, Sumaria Sales branched extensively and now has 10 stores across Mumbai to their credit. Prem Shah continues to run the business along with his two sons, Nihal and Sharman Shah.

Sumaria Sales deals in consumer electronics, high-end audio and video products, home appliances as well as photography-imaging products. They boast of over 2,000 products (find the biggest brands in televisions, washing machines, refrigerators, audio systems, home theaters, ACs and other kitchen appliances). Sumaria houses Japanese brands - Sony, Panasonic, Hitachi, Toshiba; Korean brands such Samsung & LG, European brands like Philips and so on. Specialty high-end brands such as Jamo, JBL, Yamaha and Harmon Kardon also figure in the store. Most leading brands in kiitchen appliances are stored; what is missed out is IT products. "We are constantly looking at various areas which would add value to our customers. Right now, we are concentrating on electronics and durables, which is our forte," says Sharman Shah.

Store features
While Sumaria stores do not fall into the giant showroom category, with a 2,500 sq ft area they are spacious enough to provide customers with the best in consumer durables. They do not believe in piling up all available brands but rather focus on serving the latest technology. According to them, their strength lies in technical expertise through which they are able to help their customers choose the right product. They disagree with adding clutter to their showroom by displaying every model - makes it easier for the customers to browse.

Location
With 10 stores spread across the city, Sumaria Sales is an easy access store. Their stores are located at prime locations in Chembur, Vashi, Thane, Mulund, Goregaon, Charni Road and Mahim. Some of their stores also have special demo rooms for home theatre systems. Due to the central location of all their stores, they enjoy heavy footfall during the weekend.

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